Impacked App
Our innovative mobile app enables consumers to instantly assess the environmental impacts of food products, empowering them to vote with their money.
Team Roles
Gabriel Erwin | UX Designer
Stef Maltos | UI Designer
Braysin Cupp | UX Researcher
Timeline
One Month | Design Sprint
Challenge
Our target user aspires to mitigate their environmental footprint, driven by a profound belief in the imperative of planetary well-being and the urgency of addressing pollution across various domains. By acknowledging this user's commitment, we recognize the multifaceted challenges they encounter in their quest for sustainable living.
Offering a solution tailored to this objective would not only facilitate the reduction of their individual environmental impact but also furnish invaluable insights into their daily consumption patterns. Empowered by transparency, our user gains the capacity to make informed choices, thereby contributing meaningfully to environmental health on a personal and global scale.
Solution
Our resolution entailed the development of a barcode scanning application designed to educate users with comprehensive insights regarding the environmental footprint of all products people buy. From the food we eat, to the cars we drive, to the shirt on your back. We have appropriately named our app solution, "Impacked."
Subject Research
User Research
Key Considerations in Addressing Global Warming:
Plastic Pollution
Balancing Consumer, Corporate, and Governmental Influence
Assessing the Cost of Plastic Alternatives and Their Availability
Corporate Practices: Pricing Dynamics and Promotion Strategies
Examining the Benefits and Drawbacks of Plastic Usage, including Recycling Limitations versus Durability
Exploring Alternatives with Comparable Properties and Strength
SWOT Analysis
Wireframing
The objective behind crafting these wireframes was twofold: firstly, to outline the user flow of the application, capturing its essential progression; and secondly, to establish a clear and intuitive layout across its various stages. Beginning with the initial launch, transitioning seamlessly to a readily accessible scanner interface, and culminating in a comprehensive data library, the aim was to furnish users with a multifunctional tool capable of serving as a robust sustainability rating search engine for diverse products
Using location data, personal preference data, and search data; results could be tailored to each user individually. With the added benefit of having a search engine function so that all products sustainability ratings are accessible with just a few clicks.
Rapid Prototyping
We employed a rapid prototyping methodology to efficiently refine our concept and expedite its development. This approach enabled us to swiftly iterate, resulting in a functional prototype ready for user testing. It represents the initial phase of a broader vision, laying the groundwork for further enhancements and iterative refinements in the future.
MVP
Are you an environmentally conscious consumer seeking relief from the frustrations of shopping?
Our solution aims to assist by:
Employing our comprehensive rating system to analyze products thoroughly.
Offering transparency regarding the environmental impact across various manufacturing factors.
Ensuring you never overlook essential purchases, such as milk.
Instilling confidence in your purchasing decisions, enabling you to wield your financial influence effectively
Check out our MVP in Figma below.
